Published on June 09, 2021
Who’s ready to start traveling again?
After 18 months of hibernation, for many, it’s time to fly. And that doesn’t necessarily mean on an airplane.
When air travel was grounded last year, many people decided it was time to hit the open road. Camping became one of the few things families could do together safely. It provided new ways to travel, explore, and perhaps most importantly, still feel like you were able to take a summer vacation.
RV owners barely missed a beat in 2020. Their hotel room, transportation, and entertainment were at their disposal 24/7.
Then there were those who didn’t fancy themselves campers and gave it a try, and statistics prove that many liked it! Sales of RVs and campers exploded in 2020, and the booming business is not slowing down, even as travel restrictions ease.
RV Industry Association reports that 2021 would represent the best annual total of RV shipments on record for the industry. The numbers in 2020 would be the fourth best annual total on record.
Who are all these new RV travelers? You guessed it, millennials. They represent 25 percent of the population and are the target audience of corporate America. They tend to be brand loyal and are expected to gain in disposable income in the near future.
Research shows that high on millennials’ list of how they spend their money are convenience and experiences/ travel. Those things pretty much sum up traveling in an RV. They are certainly convenient and talk about discovering new experiences while traveling.
And consumers are enjoying all the new fun and convenient add-ons many of the newer RVs have, such as reliable WiFi and built-in workstations. And conveniences such as boosters for cellphone and WiFi connections, apps and GPS guidance designed specifically for RVs, and portable solar panels can be purchased, so you can always stay in touch and have power, no matter where you park.
With so many people working from home last year, and many given the option to make that a permanent arrangement, home is wherever you park your RV. Same holds true for children going to school remotely. The classroom is whatever park or campground you pull into. Even the open highway.
By tapping into a younger market of buyers, many industry experts expect the RV and camping business to sustain its growth.
Here are some interesting results from a recent story on the Travel Pulse website, which also included this statistic: almost 80 percent of RVshare’s 2020 bookings were made by first-timers. RVshare is a peer-to-peer RV rental marketplace.
75 percent of travelers said RVs are a great choice for spontaneous travel and a quick getaway.
77 percent of respondents agreed that RV travel lets you get outdoors, while offering the conveniences of a hotel, and is more comfortable than camping.
57 percent of travelers consider RV travel more appealing than before the pandemic.
For Michiganders, camping has always been popular. After all, the Great Lakes State has natural wonders that few others in the Lower 48 can match. From Northern Michigan’s beauty to the more than 1,000 campgrounds spread across the state, there are plenty of places to go, and much to see and do.
If you’re thinking about purchasing a RV or camper, it’s best to do your homework. Since most of this year’s in-person RV shows were cancelled, it will take a little extra time to visit dealerships and walk around inside the vehicles, maybe take one for a test drive.
Keep in mind that spring/summer are busy times for RV dealers so “deals” might be tough to come by. But this is a good time to look around, see all the different models, ask questions, and check out your options for financing, Consider renting an RV for a week and see how you like it.
If summer 2021 is your year to reconnect with nature and travel at your leisure, let Community Choice help you make your RV dreams come true. You can apply for an RV loan right on our website here. You can also speak to a personal advisor to discuss rates and find a payment that fits your budget. Give us a call at 877.243.2528. We’re here to help!